Marketing Analytics project using MSSQL and Power BI to track lead lifecycles and campaign ROI. Features a relational database schema, SQL scripts for conversion analysis, and interactive dashboards to bridge the gap between technical data modeling and strategic marketing insights. Ideal for data-driven decision-making.

Conducted a comprehensive data visualization analysis using PowerBI on IPL data to determine the optimal candidate for the Impact Player role. This analysis focuses on evaluating various match situations to identify which player, among the potential impact players, is most likely to create a significant impact when needed.

Analyzing customer behavior and churn patterns to enhance retention strategies and business performance