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Ad Creative Library Builder

Build a searchable library of every ad you've ever run, in a spreadsheet.

flowchart LR
  A["<b>1 · Exports + files</b><br/>platform rows and<br/>creative links"]
  B["<b>2 · The builder</b><br/>four tabs, generated<br/>together"]
  C["<b>3 · A live library</b><br/>searchable, auditable,<br/>stays current"]
  A --> B --> C
  style A fill:#f6f8fa,stroke:#57606a,color:#1f2328
  style B fill:#ddf4ff,stroke:#0969da,color:#1f2328
  style C fill:#dafbe1,stroke:#1a7f37,color:#1f2328
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Almost every creative intelligence project stalls in the same place: nobody can find the ads. Files are scattered across Drive, the export has ad IDs but no thumbnails, the naming convention changed twice, and the person who knew where things were has left.

This builds the thing everything else needs. It's deliberately a spreadsheet, because a spreadsheet is the only tool your team will still be using in three years.


Run it

  1. Put SKILL.md in your AI tool's instructions field — Claude Project, Custom GPT, Gemini Gem, or an API system prompt.
  2. Put anything in reference/ into its knowledge base or file uploads.
  3. Give it platform exports, creative file links, and deduplication output.

What it takes

In Platform exports, creative file links, and deduplication output
Out A four-tab library that stays current, plus the instructions to rebuild it

Missing a required input, it asks instead of guessing.


How it works

  1. Builds four tabs — the library, the ad lookup, the reuse rollup, and the audit
  2. Wires a read-only script that pulls from the sheet live, with no cached copy
  3. Fails loudly if the sheet can't be read, instead of showing you stale data
  4. Writes rebuild instructions for whoever inherits it

Notes

No cached copy. If the sheet can't be read you get an error banner, not yesterday's numbers.


Files

File What it is
SKILL.md The skill. Paste this in
reference/tab-schemas.md Reference data the skill loads alongside it

Related

duplicate-ad-creative-finder → run first


MIT © Raneq Barber

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Build a searchable library of every ad you've run, in a spreadsheet, so anyone can find the creative behind a number.

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