Update engagement pricing and founder bio

index.html

@@ -75,7 +75,12 @@
 					"logo": "https://oullin.io/brand/logo-touch.png",
 					"image": "https://oullin.io/brand/logo-touch.png",
 					"description": "Oullin is a boutique software engineering and architecture consultancy for startups and scale-ups navigating the AI era. AI architecture, modernisation, and resilient systems for regulated and high-trust environments.",
-					"sameAs": ["https://github.com/oullin"]
+					"sameAs": ["https://github.com/oullin"],
+					"founder": {
+						"@type": "Person",
+						"name": "Gustavo Ocanto",
+						"url": "https://gocanto.sh"
+					}
 				}
 			]
 		</script>

src/pages/AboutPage.vue

@@ -16,7 +16,7 @@
 						<div class="page-panel-title">{{ sidebar.founder.name }}</div>
 						<p class="page-panel-copy">{{ sidebar.founder.copy }}</p>
 						<div class="mt-4">
-							<a v-lazy-link :href="sidebar.founder.linkUrl" target="_blank" rel="noopener noreferrer" class="blog-link">{{ sidebar.founder.linkLabel }}</a>
+							<a v-lazy-link :href="sidebar.founder.linkUrl" target="_blank" rel="me noopener noreferrer" class="blog-link">{{ sidebar.founder.linkLabel }}</a>
 						</div>
 					</div>
 					<div class="page-side-block">

src/pages/WorkWithUsPage.vue

@@ -51,8 +51,9 @@
 									<span v-for="item in engagement.includes" :key="item">{{ item }}</span>
 								</div>
 								<p class="page-panel-copy mt-5"><strong>You leave with:</strong> {{ engagement.outcome }}</p>
-								<p class="page-panel-copy mt-2">{{ engagement.price }}</p>
-								<RouterLink :to="engagement.cta.to" class="btn-primary mt-5 inline-block">{{ engagement.cta.label }}</RouterLink>
+								<RouterLink :to="engagement.cta.to" class="blog-link mt-5 inline-block" :aria-label="`${engagement.cta.label} about ${engagement.label}`">{{
+									engagement.cta.label
+								}}</RouterLink>
 							</div>
 						</div>
 						<div class="page-editorial-sep"></div>

src/support/content-types.ts

@@ -30,6 +30,10 @@ export interface SiteContent {
 	organization: {
 		description: string;
 		sameAs: string[];
+		founder: {
+			name: string;
+			url: string;
+		};
 	};
 	nav: {
 		links: RouteLink[];
@@ -204,7 +208,6 @@ export interface WorkWithUsPageContent {
 		includesLabel: string;
 		includes: string[];
 		outcome: string;
-		price: string;
 		cta: RouteLink;
 	}>;
 	faq: {

src/support/seo.ts

@@ -26,6 +26,11 @@ export const ORGANIZATION_JSON_LD = {
 	image: siteUrlFor(SITE_LOGO),
 	description: siteContent.organization.description,
 	sameAs: siteContent.organization.sameAs,
+	founder: {
+		'@type': 'Person',
+		name: siteContent.organization.founder.name,
+		url: siteContent.organization.founder.url,
+	},
 };
 
 type TwitterCard = 'summary' | 'summary_large_image' | 'app' | 'player';

storage/fixtures/about-page.json

@@ -12,8 +12,8 @@
 			"label": "// founder & lead architect",
 			"name": "Gustavo Ocanto",
 			"copy": "Engineering leader with 20+ years across software engineering, consulting, architecture, AI-first products and companies, and technical management. 10+ years in banking and fintech.",
-			"linkLabel": "LinkedIn Profile →",
-			"linkUrl": "https://www.linkedin.com/in/gocanto/"
+			"linkLabel": "Founder bio →",
+			"linkUrl": "https://gocanto.sh"
 		},
 		"proof": {
 			"label": "// proof",

storage/fixtures/site.json

@@ -23,7 +23,11 @@
 	},
 	"organization": {
 		"description": "Oullin is a boutique software engineering and architecture consultancy for startups and scale-ups navigating the AI era. AI architecture, modernisation, and resilient systems for regulated and high-trust environments.",
-		"sameAs": ["https://github.com/oullin"]
+		"sameAs": ["https://github.com/oullin"],
+		"founder": {
+			"name": "Gustavo Ocanto",
+			"url": "https://gocanto.sh"
+		}
 	},
 	"nav": {
 		"links": [

storage/fixtures/work-with-us-page.json

@@ -39,8 +39,7 @@
 				"— Two 90-minute working sessions with the founding/engineering team"
 			],
 			"outcome": "A clear, honest answer to where AI fits in your stack — and an architectural plan that survives contact with production.",
-			"price": "From $8,000 · Fixed fee",
-			"cta": { "label": "START A CONVERSATION →", "to": "/contact" }
+			"cta": { "label": "More info", "to": "/contact" }
 		},
 		{
 			"label": "[ 02 ] Fractional AI Architect",
@@ -59,8 +58,7 @@
 				"— Quarterly roadmap refresh aligned to business goals"
 			],
 			"outcome": "Senior architectural oversight without a full-time hire. A team that gets better at building as the engagement runs.",
-			"price": "From $8,000/mo · 3-month minimum",
-			"cta": { "label": "START A CONVERSATION →", "to": "/contact" }
+			"cta": { "label": "More info", "to": "/contact" }
 		},
 		{
 			"label": "[ 03 ] Production Hardening",
@@ -79,8 +77,7 @@
 				"— 2-week async support window post-engagement"
 			],
 			"outcome": "AI features that hold under real conditions. Documentation your team owns. No dependency on us to keep it running.",
-			"price": "From $15,000 · Scoped after a paid discovery session ($2,500)",
-			"cta": { "label": "START A CONVERSATION →", "to": "/contact" }
+			"cta": { "label": "More info", "to": "/contact" }
 		},
 		{
 			"label": "[ 04 ] AI-Era Team Enablement",
@@ -97,8 +94,7 @@
 				"— A written playbook the team owns after we leave"
 			],
 			"outcome": "Engineers who can build with AI and review what it produces with real judgment. The capability stays in your team.",
-			"price": "From $6,000 · 4-week programme",
-			"cta": { "label": "START A CONVERSATION →", "to": "/contact" }
+			"cta": { "label": "More info", "to": "/contact" }
 		}
 	],
 	"faq": {

tests/pages/AboutPage.test.ts

@@ -75,7 +75,9 @@ describe('AboutPage', () => {
 		expect(wrapper.text()).toContain(aboutPageContent.sidebar.founder.copy);
 		expect(wrapper.text()).toContain(aboutPageContent.sidebar.proof.items[1]);
 		expect(wrapper.find('[data-testid="recommendation-partial"]').text()).toContain('Recommendations partial');
-		expect(wrapper.html()).toContain(aboutPageContent.sidebar.founder.linkUrl);
+		const founderLink = wrapper.find(`a[href="${aboutPageContent.sidebar.founder.linkUrl}"]`);
+		expect(founderLink.text()).toBe('Founder bio →');
+		expect(founderLink.attributes('rel')).toContain('me');
 	});
 
 	it('renders the about footer without the skills marquee band', async () => {

tests/pages/WorkWithUsPage.test.ts

@@ -22,4 +22,16 @@ describe('WorkWithUsPage', () => {
 		expect(wrapper.text()).toContain(workWithUsPageContent.faq.items[0].question);
 		expect(wrapper.text()).toContain(workWithUsPageContent.cta.button.label);
 	});
+
+	it('replaces engagement prices with contact links', () => {
+		const wrapper = mount(WorkWithUsPage, { global });
+		const moreInfoLinks = wrapper.findAll('a').filter((link) => link.text() === 'More info');
+
+		expect(moreInfoLinks).toHaveLength(workWithUsPageContent.engagements.length);
+		moreInfoLinks.forEach((link, index) => {
+			expect(link.attributes('to')).toBe('/contact');
+			expect(link.attributes('aria-label')).toBe(`${workWithUsPageContent.engagements[index]?.cta.label} about ${workWithUsPageContent.engagements[index]?.label}`);
+		});
+		expect(wrapper.text()).not.toMatch(/(?:[$€£]\s*\d[\d,.]*(?:[km])?|\b\d[\d,.]*(?:[km])?\s*(?:USD|EUR|GBP)\b)/i);
+	});
 });

tests/support/seo-content.test.ts

@@ -9,6 +9,7 @@ import { siteContent } from '@/support/content.ts';
 import { termsAndPoliciesPageContent } from '@/support/content/terms-and-policies-page.ts';
 import { workWithUsPageContent } from '@/support/content/work-with-us-page.ts';
 import { writingPageContent } from '@/support/content/writing-page.ts';
+import { ORGANIZATION_JSON_LD } from '@/support/seo.ts';
 
 const indexHtml = readFileSync(resolve(process.cwd(), 'index.html'), 'utf8');
 const staleGustavoTitle = 'Gustavo Ocanto - Engineering, Leadership, Fintech & eCommerce | Software Engineer, Architect, AI , AI Architect & Manager';
@@ -46,6 +47,21 @@ describe('SEO content fixtures', () => {
 		expect(writingPageContent.seo.description).toContain('engineering judgment');
 		expect(termsAndPoliciesPageContent.seo.description).toContain("Oullin's terms and policies");
 	});
+
+	it('connects the organization founder metadata to the canonical bio site', () => {
+		expect(ORGANIZATION_JSON_LD.founder).toEqual({
+			'@type': 'Person',
+			name: 'Gustavo Ocanto',
+			url: 'https://gocanto.sh',
+		});
+
+		const jsonLdMatch = indexHtml.match(/<script[^>]*type="application\/ld\+json"[^>]*>([\s\S]*?)<\/script>/);
+		expect(jsonLdMatch?.[1]).toBeDefined();
+
+		const indexJsonLd = JSON.parse(jsonLdMatch?.[1] ?? '[]') as Array<Record<string, unknown>>;
+		const indexOrganization = indexJsonLd.find((entry) => entry['@type'] === 'Organization');
+		expect(indexOrganization?.founder).toEqual(ORGANIZATION_JSON_LD.founder);
+	});
 });
 
 describe('index.html seo defaults', () => {