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cyrillobeatriz/README.md

Hi, I'm Beatriz

Analytics Engineer focused on CRM data pipelines, customer retention, and BI — turning raw data into actionable insights that drive marketing decisions.

Currently building end-to-end data solutions with BigQuery, Python, and Looker Studio at a large-scale retail company in Brazil. 🇧🇷


Tech Stack

Data & Analytics

BigQuery SQL Python dbt Looker Studio

Cloud & Infrastructure

GCP Git GitHub


What I'm working on

  • CRM activation pipelines: BigQuery segmentation → REST API upsert
  • Retention & repurchase dashboards for large-scale e-commerce
  • NPS analytics and customer loyalty tracking
  • Data quality practices with Great Expectations + dbt

Let's connect

LinkedIn

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  1. data-analysis-japanese-students data-analysis-japanese-students Public

    Brief analysis of Japanese university students' mental health in the academic environment

  2. tratamento-dados tratamento-dados Public

    Esse repositório contém um projeto de limpeza e tratamento de dados de um arquivo .csv feito em SQL.

  3. crm-activation-pipeline crm-activation-pipeline Public

    End-to-end pipeline: BigQuery customer segments → CRM platform via REST API

    Python

  4. crm-audience-export crm-audience-export Public

    Monthly pipeline that exports organic-channel customers from BigQuery as a CSV suppression audience — preventing paid media activation for users already engaged organically.

    Python