Beetroot Stack — studied from tanstack.com (v5)

.changeset/beetroot-stack-rebrand.md

@@ -0,0 +1,11 @@
+---
+"@btravstack/theme": minor
+---
+
+Beetroot Stack rebrand — studied from tanstack.com: a near-neutral black canvas where each package glows in its own accent.
+
+- Near-black canvas (`oklch(13% 0.006 310)`) is the canonical dark-default; the light scheme remains the daylight fallback.
+- Typography: Geist (display 700/800 + body — weight contrast does the branding) + JetBrains Mono replace Montserrat.
+- The multi-accent stack: new `--pkg-amqp` / `--pkg-temporal` / `--pkg-unthrown` / `--pkg-demesne` tokens expose the official per-package accents so the landing (and any consumer) can show the stack in color; the org beetroot pink stays the `--accent` knob for wordmark, links and CTAs.
+- Elevation through surface lightness (no hairline card borders), solid ink hero name (no gradient text), floating hero mark kept as the one character moment, no glow washes.
+- Non-breaking: all semantic tokens keep their names and the one-knob rebrand contract is unchanged — each docs site still overrides only `--accent` with its package color, which is exactly the studied per-library accent system.

.hallmark/log.json

@@ -0,0 +1,50 @@
+[
+  {
+    "date": "2026-07-16",
+    "scope": "app",
+    "macrostructure": "Ecosystem Index",
+    "theme": "studied-DNA (source: https://tanstack.com/)",
+    "theme_axes": "dark / geometric-sans / multi-accent (org beetroot + per-package)",
+    "vibe": "neutral black canvas, colorful stack, real numbers",
+    "enrichment": "H9 original gradient mascot (Tier-B, kept)",
+    "nav": "N1b",
+    "footer": "Ft3 index (genuine hub)",
+    "brief": "btravstack org rebrand v5 \u2014 Beetroot Stack, studied from tanstack.com (user's stated inspiration); reworked onto design/beetroot-nocturne (PR #30)"
+  },
+  {
+    "date": "2026-07-16",
+    "scope": "app",
+    "macrostructure": "Catalogue",
+    "theme": "custom",
+    "theme_axes": "light / high-contrast-serif / chromatic-other (beetroot-pink ~353)",
+    "vibe": "botanical atlas, engraved plates, warm ivory, exact",
+    "enrichment": "Tier-B hand-built SVG engravings (plates + full logo set)",
+    "nav": "N9 edge-aligned",
+    "footer": "Ft1 mast-headed",
+    "brief": "btravstack org rebrand v3 \u2014 Beetroot Atlas (LIKED by user; PR #29, branch design/beetroot-atlas)"
+  },
+  {
+    "date": "2026-07-16",
+    "scope": "app",
+    "macrostructure": "Bento Grid",
+    "theme": "custom",
+    "theme_axes": "light / rounded-sans / chromatic-other (beetroot-pink ~353)",
+    "vibe": "warm, rounded, charming beetroot, soft-but-exact",
+    "enrichment": "H9 original gradient mascot (Tier-B, restored)",
+    "nav": "N1b",
+    "footer": "Ft8 marquee",
+    "brief": "btravstack org rebrand v2 \u2014 Beetroot Soft (REJECTED by user; PR #28)"
+  },
+  {
+    "date": "2026-07-16",
+    "scope": "app",
+    "macrostructure": "Manifesto",
+    "theme": "custom",
+    "theme_axes": "light / display-heavy / chromatic-other (beetroot-pink ~353)",
+    "vibe": "beetroot risograph, contract-as-document, raw, technical",
+    "enrichment": "Tier-B hand-built SVG (flat riso logo set)",
+    "nav": "N7 brutal slab",
+    "footer": "Ft4 dense colophon",
+    "brief": "btravstack org rebrand v1 \u2014 Beetroot Riso (REJECTED by user; PR #27)"
+  }
+]

apps/website/.vitepress/config.ts

@@ -1,6 +1,6 @@
 import { defineConfig } from "vitepress";
 
-const SITE_TITLE = "btravstack";
+const SITE_TITLE = "BtravStack";
 const SITE_DESCRIPTION =
   "Type-safe building blocks for the TypeScript backend: contracts for AMQP & Temporal, typed dependency injection, and errors as values.";
 const SITE_URL = "https://btravstack.github.io";
@@ -46,7 +46,7 @@ export default defineConfig({
       "meta",
       {
         property: "og:image:alt",
-        content: "btravstack — type-safe building blocks for the TypeScript backend",
+        content: "BtravStack — type-safe building blocks for the TypeScript backend",
       },
     ],
 
@@ -59,7 +59,7 @@ export default defineConfig({
       "meta",
       {
         name: "twitter:image:alt",
-        content: "btravstack — type-safe building blocks for the TypeScript backend",
+        content: "BtravStack — type-safe building blocks for the TypeScript backend",
       },
     ],
 
@@ -94,7 +94,7 @@ export default defineConfig({
       JSON.stringify({
         "@context": "https://schema.org",
         "@type": "ItemList",
-        name: "btravstack packages",
+        name: "BtravStack packages",
         itemListElement: [
           {
             "@type": "ListItem",