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1. email-A-B-testing-analysis email-A-B-testing-analysis Public

   End-to-end email A/B testing analysis: experiment design, power analysis, Z-test, T-test, Bayesian testing, and segment-level insights. Python (scipy, statsmodels) + Power BI dashboard. Variant B (…

   Jupyter Notebook 1

2. marketing-dashboard-powerbi marketing-dashboard-powerbi Public

   This Power BI dashboard provides a comprehensive view of Company A's digital marketing performance.

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3. snowflake-marketing-analytics snowflake-marketing-analytics Public

   End-to-end digital marketing analytics pipeline — multi-source ingestion, Snowflake data warehouse (RAW + Analytics mart), and live Power BI dashboard. Demonstrates real-world BI engineering with S…

4. google-analytics-4-marketing-channel-analysis google-analytics-4-marketing-channel-analysis Public

   Marketing channel performance analysis of the Google Merchandise Store using Google Analytics 4 (GA4) demo data, visualized in a Looker Studio dashboard.

5. azure-ml-ab-testing-digital-ads azure-ml-ab-testing-digital-ads Public

   This end-to-end data analytics project performs a rigorous statistical A/B test on real Facebook ad campaign data to determine whether Campaign B outperforms Campaign A, and includes an **automated…

   Jupyter Notebook 1

6. marketing-data-pipeline marketing-data-pipeline Public

   Internal multi-channel marketing analytics pipeline. Star schema in Snowflake, anomaly detection in Python, and 3-page executive dashboard in Power BI.

   Jupyter Notebook