marketing-skill

Built by Artur Ferreira @ The GEO Lab · 𝕏 @TheGEO_Lab · LinkedIn · Reddit

Marketing skill for Claude Code — campaigns, funnels, ad copy (Google/Meta/LinkedIn Ads), personas, positioning, go-to-market strategy, StoryBrand/$100M Offers/AIDA/PAS frameworks, UTM tracking, A/B testing, CRO, and email marketing.

Who This Is For

• Startup founders who need marketing strategy without hiring an agency
• Marketing teams who want Claude to produce campaign-ready deliverables
• Freelancers managing multiple client campaigns
• Anyone launching a product who needs a structured go-to-market plan

What Makes This Different

Generic marketing prompts produce generic strategies. This skill encodes real frameworks used by practitioners:

• ✅ 10+ marketing frameworks — StoryBrand, $100M Offers, AIDA, PAS, BAB, PPPP, 4Ps, Jobs-to-Be-Done, AARRR, ICE
• ✅ Ad copy templates — Google Search Ads, Meta Ads, LinkedIn Ads with platform-specific best practices
• ✅ Email marketing — welcome sequences, cart abandonment, cold outreach, subject line formulas, deliverability
• ✅ UTM tracking — naming conventions, attribution models, cross-channel measurement
• ✅ A/B testing framework — hypothesis formation, sample size, statistical significance
• ✅ CRO playbook — landing page optimization, form optimization, checkout flow
• ✅ Persona templates — structured buyer persona and ICP (Ideal Customer Profile) creation
• ✅ Production-tested — part of the The GEO Lab toolkit for AI-assisted content operations

Install

# Clone
git clone https://github.com/arturseo-geo/marketing-skill.git ~/.claude/skills/marketing

# Or install all 12 skills at once
git clone https://github.com/arturseo-geo/claude-code-skills.git
cp -r claude-code-skills/skills/marketing ~/.claude/skills/

File Structure

marketing-skill/
├── SKILL.md                  — Core skill: campaigns, personas, messaging, CRO, funnels, psychology
├── references/
│   ├── frameworks.md         — StoryBrand, $100M Offers, AIDA, PAS, BAB, PPPP, 4Ps, JTBD, AARRR, ICE
│   ├── ad-copy.md            — Ad copy templates for Google Search, Meta, LinkedIn Ads
│   ├── email.md              — Email sequences, cold outreach, subject lines, deliverability
│   └── analytics.md          — UTM tracking, attribution, KPIs, A/B testing, reporting
└── .github/                  — Issue templates and PR template

Related Repos

• claude-code-skills — Full collection of 12 skills
• content-creation-skill — Companion skill for content production

Contributing

See CONTRIBUTING.md for guidelines. PRs welcome.

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Built and maintained by Artur Ferreira · Part of the The GEO Lab toolkit · MIT License