NAMI Creative Big Brain

Drop in a client. Get a brand, a website, and the marketing engine that runs it.

A full creative agency packed into one repo. 93 Claude skills plus a structured workflow that turns one paragraph about a client into research, positioning, a custom-built site, and the ongoing marketing operation that runs underneath it. Every build a fresh build. Every site looks like its client.

Creative systems built for real-world momentum.

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The pitch

You hand Claude a client. Name, sector, what they want. Claude researches them, profiles their competitors, lands on positioning, designs a brand and a stack that fit this specific client, builds the site, ships it, then offers to run the SEO, content, ads, email, and CRO that turn the launch into recurring revenue.

You stay the decision-maker. The workflow holds explicit approval gates at the brief and at the stack choice, so nothing ships you didn't sign off on. The 93 skills do the heavy lifting underneath, from senior-grade design polish to copy that doesn't read as AI-made.

Same operator. Different industries. A tradesperson's site, a fintech SaaS, a luxury wellness brand, and a community PFP project come out of the same repo looking nothing alike.

Who this is for

• Website designers who want every build to start from real research about this client, with the polish and motion of a senior studio.
• Vibe coders who ship fast with AI and want a system that takes them the last 10% to senior-bar quality.
• Freelancers and solo operators who want to offer a full agency menu without becoming an agency.
• Small studios that want every new project to start at a higher floor than a blank file.

If you can give Claude a paragraph about a client, you can ship their site this weekend and put them on a marketing retainer next month.

What you can sell with it

A normal freelance build is a one-time invoice. This toolkit turns one client into recurring revenue, because the skills that built the site also run everything that comes after it.

You sell	Skills behind it	Why it sticks
The website build	the design + frontend skills, guided by the workflow	Premium output at speed. Higher ticket, faster delivery.
SEO + content retainer	seo-audit, ai-seo, programmatic-seo, content-strategy, copywriting	Compounds monthly. Easiest recurring line to justify.
Conversion optimization	page-cro, form-cro, ab-test-setup, experiment-designer	You prove lift with their own numbers. Pays for itself.
Paid ads + creative	paid-ads, ad-creative, landing-page-generator	New campaigns and pages on demand.
Lifecycle + outreach email	email-sequence, cold-email, email-template-builder	Owned channel. High margin.
Social + community	social-content, community-marketing, referral-program	Always-on deliverable.
Competitive + pricing strategy	competitive-teardown, competitor-profiling, pricing-strategy, revops	Advisory work at advisory rates.

One repo. One operator. A full-service offer. You decide the prices; the toolkit holds the quality bar.

The launch flow

1. You paste a launch prompt about the client (template below). Claude reads the workflow and starts.
2. Research runs autonomously: current presence, voice in the wild, three direct competitors, the sector reflex to avoid, market read.
3. Discovery asks only the questions research couldn't answer: voice axes, real prices, refusals, real proof.
4. Brief gate. Claude fills the brand brief from research + discovery and presents it for your explicit approval.
5. Strategy + stack gate. Concrete decisions (positioning, voice, colour strategy, theme, type, motion, page set), then a stack recommendation with reasoning. You sign off before any code lands.
6. Build. A design system gets set first, then pages render from it. Senior-bar craft using the right skill for each step.
7. Verify. Typecheck, build, accessibility, performance, leak grep, AI-slop test.
8. Deploy. Per DEPLOY.md.
9. Marketing, optional. Only if you ask. SEO, content, ads, email, CRO, all running on the same skills.

Quick start

mkdir D:\Clients\acme
cd D:\Clients\acme
git clone https://github.com/SanctifiedOps/nami-creative-brain.git .
Remove-Item -Recurse -Force .git
git init

Now open Claude inside the folder and paste this:

I just cloned the NAMI Creative Big Brain into this folder for a new client.

Client: [name]
URL: [their current site, or "none yet"]
Sector: [industry / niche]
Location: [where they're based, who they serve]
What they want: [new site / marketing setup / both]
Timeline: [target ship date if any]
Notes: [anything else relevant; can be blank]

Read CLAUDE.md and follow the workflow in CONTEXT/workflow.md.

Fill in what you know, leave blanks where you don't. Claude researches the gaps and asks you only what it couldn't find. The brief is the first approval gate; stop, sign off, and then it builds.

What's inside

• .claude/skills/: 93 Claude skills, auto-active. Full catalog below.
• CLAUDE.md: the launch rules Claude reads first.
• CONTEXT/workflow.md: the nine-phase workflow Claude follows on every launch.
• CONTEXT/discovery.md: the discovery question bank, used after autonomous research.
• CONTEXT/brand-brief.template.md: the brief shape; user approval gate.
• CONTEXT/build-spec.md: the stack-agnostic quality bar every build ships against.
• DEPLOY.md: deployment guidance for whatever stack the build settles on.
• CREDITS.md: attribution for the bundled third-party skills.

The skills library (all 93)

This is the engine room. Point Claude at a task and it reaches for the right one. Grouped by what they do for you.

Design + frontend (build the site itself)

Skill	What it does
impeccable	The flagship design system skill. Polish, critique, audit, animate, harden, and bolden interfaces to a senior bar.
frontend-design	Distinctive, non-generic frontend design from a brief.
design-taste-frontend	Anti-slop landing pages that do not look AI-made.
design-taste-frontend-v1	The original taste engine, kept for backward compatibility.
senior-frontend	React, Next.js, and Tailwind built to a senior engineer's standard.
ui-ux-pro-max	Deep UI/UX design intelligence for web and mobile. by nextlevelbuilder
ui-styling	Considered, beautiful styling systems. (Apache 2.0)
ui-design-system	Design-token generation and a full UI system toolkit.
design-system	Three-layer token architecture (primitive to semantic to component) plus component specs.
high-end-visual-design	Design like a high-end agency, not a freelancer.
gpt-taste	Elite UX/UI with advanced GSAP motion engineering.
emil-design-eng	UI polish in the philosophy of Emil Kowalski: micro-interaction and detail.
minimalist-ui	Clean, editorial, restrained interfaces.
industrial-brutalist-ui	Raw mechanical interfaces: Swiss type meets terminal aesthetics.
image-to-code	Turn a design image into production frontend code.
landing-page-generator	Complete, high-converting landing pages.
redesign-existing-projects	Upgrade an existing site or app to premium quality.
design	Comprehensive design: brand identity through execution.
stitch-design-taste	Semantic design system for Google Stitch.
full-page-screenshot	Capture full-page screenshots for review and QA.

Visual + media generation

Skill	What it does
brandkit	Premium brand-guideline boards, logo systems, and identity decks.
banner-design	Social, ad, hero, and print banners with art-directed options.
image	Generate and direct imagery.
imagegen-frontend-web	Premium web imagery direction.
imagegen-frontend-mobile	Premium mobile-app imagery direction.
video	Create video assets.
slides	Strategic HTML presentations with charts.
brand	Brand voice, visual identity, messaging frameworks, and consistency.

Engineering + code quality (ship it right)

Skill	What it does
code-reviewer	Automated PR review across TS, JS, Python, Go, Swift, Kotlin.
api-design-reviewer	Review API design for quality, security, and consistency.
database-schema-designer	ERDs, normalization, relationships, migration planning.
sql-database-assistant	Write and reason about SQL queries.
focused-fix	Surgical, scoped bug fixes with no collateral damage.
systematic-debugging	A root-cause debugging method for any bug. by obra
test-driven-development	TDD discipline for features and bugfixes. by obra
tdd-guide	Practical unit-testing guidance.
verification-before-completion	Verify work is actually done before claiming it. by obra
migration-architect	Plan and execute safe migrations with rollback.
email-template-builder	Robust, client-safe HTML email templates.

Agent workflow + orchestration (run the build)

Most of this set ships from obra's Superpowers.

Skill	What it does
using-superpowers	The meta-skill: how to find and use the right skill. by obra
brainstorming	Explore intent and requirements before building anything. by obra
writing-plans	Turn a spec into a reviewable implementation plan. by obra
executing-plans	Execute a plan with review checkpoints. by obra
subagent-driven-development	Run independent tasks via subagents in one session. by obra
dispatching-parallel-agents	Fan out two or more independent tasks in parallel. by obra
using-git-worktrees	Isolated workspaces for parallel feature work. by obra
writing-skills	Author new skills for the library. by obra
requesting-code-review	Request structured review on completed work. by obra
receiving-code-review	Act on review feedback properly. by obra
finishing-a-development-branch	Clean branch wrap-up and handoff. by obra
full-output-enforcement	Stop the model truncating long output.

Copy + content (fill the site, run the blog)

Skill	What it does
copywriting	Persuasive page copy: homepage, landing, pricing, features.
copy-editing	Sharpen, tighten, and refresh existing copy.
stop-slop	Strip AI writing tells out of any prose. by Hardik Pandya (MIT)
content-strategy	Decide what to publish: pillars, clusters, calendar.
social-content	Platform-specific social content that performs.

Marketing + growth (the agency brain)

Skill	What it does
marketing-ideas	On-demand marketing ideas for any goal.
marketing-psychology	Apply persuasion and behavioural principles.
product-marketing-context	Build the product-marketing context doc everything else reads from.
launch-strategy	Plan a product or feature launch end to end.
pricing-strategy	Set and structure pricing.
revops	Revenue operations: pipeline, process, systems.
sales-enablement	Battle cards, one-pagers, and sales collateral.
lead-magnets	Design lead magnets that capture demand.
free-tool-strategy	Plan free tools as a growth channel.
co-marketing	Find partners and run joint campaigns.
community-marketing	Build and grow Discord, Slack, and forum communities.
referral-program	Design referral and word-of-mouth loops.
email-sequence	Lifecycle and nurture email sequences.
cold-email	B2B cold outreach that gets replies.
ad-creative	Ad copy and creative at scale for any platform.
paid-ads	Plan and run paid campaigns on Google, Meta, and LinkedIn.

SEO + discovery (get the site found)

Skill	What it does
seo-audit	Technical and on-page SEO audits.
ai-seo	Get cited by ChatGPT, Perplexity, and AI Overviews.
schema-markup	Structured data for rich results.
programmatic-seo	SEO pages at scale from templates and data.
site-architecture	Plan information architecture and URL structure.
directory-submissions	Submit to startup and product directories.
aso-audit	App Store and Play Store listing optimization.
analytics-tracking	GA4, event tracking, UTMs, attribution, tag manager.

Conversion optimization (make the site sell)

Skill	What it does
page-cro	Optimize any page for conversion.
form-cro	Optimize lead-capture forms.
signup-flow-cro	Optimize signup and registration.
onboarding-cro	Optimize post-signup onboarding and activation.
popup-cro	Build and optimize popups.
paywall-upgrade-cro	In-app paywalls and upgrade prompts.
ab-test-setup	Plan and run A/B tests with real statistics.
experiment-designer	Design a systematic experimentation program.
churn-prevention	Cancel flows, save offers, dunning, and win-back.

Research + competitive intelligence (know the market)

Skill	What it does
customer-research	ICP, interviews, review mining, personas, jobs-to-be-done.
competitor-profiling	Build structured competitor dossiers from URLs.
competitive-teardown	Deep competitor teardowns scored across 12 dimensions.
competitor-alternatives	Build "vs" and "alternative" comparison pages.

House rules that travel with the toolkit

Inherited NAMI defaults. Good for any client unless the brief overrides the personality. The bans stay regardless.

• Zero em dashes (—). Commas, colons, semicolons, periods, or restructure.
• No AI tells. No "leverage", "synergy", "in today's fast-paced world", "bespoke solutions". No exclamation marks. No filler.
• Real facts only. No invented clients, metrics, or testimonials.
• Mobile-first, accessible, motion that can be turned off.
• The design fits the sector. Category reflex is the slop test. Avoid it.

Security

No real secrets in this repo, ever. When Claude scaffolds a stack into the folder, real keys live in your local .env.local (gitignored) and the hosting platform's environment variables. Full guidance in DEPLOY.md.

Creators + credits

The workflow, the CONTEXT/ build IP, and the toolkit framing are NAMI Creative's. The skills library stands on the shoulders of the open-source community. Named credits:

• obra / Superpowers: the agent-workflow and engineering-discipline skills (using-superpowers, brainstorming, writing-plans, executing-plans, subagent-driven-development, dispatching-parallel-agents, using-git-worktrees, writing-skills, requesting-code-review, receiving-code-review, finishing-a-development-branch, systematic-debugging, test-driven-development, verification-before-completion).
• Hardik Pandya: stop-slop (MIT).
• nextlevelbuilder: ui-ux-pro-max.
• Emil Kowalski: the UI-polish philosophy behind emil-design-eng.
• The marketing, SEO, CRO, research, and design skill packs come from the wider open-source community. Each skill retains any licence its author shipped inside its directory.

Full attribution and a corrections path are in CREDITS.md. If you authored a skill bundled here and want different attribution or removal, open an issue or email hello@namicreative.co.uk.

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