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<!DOCTYPE html>
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<title>Value Cognition Canvas — Friction analysis for your operating model</title>
<meta name="description" content="The Value Cognition Canvas turns your PlausibleBA operating model into actionable intelligence — friction heatmaps, binding constraint analysis, solution mapping, and throughput projections.">
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<a class="nav-brand" href="/"><img src="/logo-icon-1x.png" alt="PlausibleBA" width="37" height="30" srcset="/logo-icon-2x.png 2x"><span class="nav-brand-text">PLAUSIBLE <span style="color:#6AC3EE">BA</span></span></a>
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<!-- HERO -->
<section class="hero" style="padding:5rem 2rem 4rem;">
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<div class="hero-eyebrow fade-up">Value Cognition Canvas</div>
<h1 class="fade-up-2" style="margin-bottom:1.25rem;">Your operating model,<br><em>under the microscope.</em></h1>
<p class="hero-sub fade-up-3">
PlausibleBA generates your operating model. VCC is where you analyse it — find the friction, map the solutions, model the throughput, and govern the transformation. It turns a static model into a living decision-support tool.
</p>
<div class="hero-actions fade-up-3">
<a class="btn-primary" href="https://app.plausibleba.com">Open VCC →</a>
<a class="btn-ghost" href="/canvas">Generate a model first</a>
</div>
<p style="margin-top:1.5rem;font-size:12px;color:rgba(255,255,255,0.3);" class="fade-up-3">15-day free trial · No credit card required</p>
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<!-- HOW IT WORKS -->
<section class="section section-white">
<div class="section-inner">
<div class="section-eyebrow">How it works</div>
<h2 style="margin-bottom:0.5rem;max-width:600px">From model to actionable intelligence in four moves.</h2>
<p style="max-width:560px;margin-bottom:3rem;color:var(--ink-3)">Generate your operating model on the free PlausibleBA Canvas, then open it in VCC for deep analysis.</p>
<div class="steps" style="max-width:640px">
<div class="step">
<div class="step-num">1</div>
<div class="step-content">
<h3>Import your bundle</h3>
<p>Click "Open in VCC" from the PlausibleBA Canvas, or upload any <code>ba-skills-bundle.json</code>. Your value stream, capability map, and concept model load instantly into the interactive stage view.</p>
</div>
</div>
<div class="step">
<div class="step-num">2</div>
<div class="step-content">
<h3>Assess friction</h3>
<p>VCC runs AI-powered friction assessment across every stage of your value stream — identifying bottlenecks, handoff failures, data gaps, and governance blind spots. Each friction point is scored by severity and mapped to its root cause.</p>
</div>
</div>
<div class="step">
<div class="step-num">3</div>
<div class="step-content">
<h3>Map solutions</h3>
<p>For every friction point, VCC suggests remediation options — from process changes to vendor solutions. Solutions are mapped to capabilities, so you can see exactly what each intervention affects across the operating model.</p>
</div>
</div>
<div class="step">
<div class="step-num">4</div>
<div class="step-content">
<h3>Plan the transformation</h3>
<p>Model throughput projections, prioritise by impact, and build a sequenced transformation roadmap grounded in your actual operating model — not a disconnected spreadsheet.</p>
</div>
</div>
</div>
</div>
</section>
<!-- WHAT VCC ADDS -->
<section class="section section-dark">
<div class="section-inner">
<div class="section-eyebrow light">Capabilities</div>
<h2 style="color:#fff;margin-bottom:0.5rem">Six analytical layers. One canvas.</h2>
<p style="color:rgba(255,255,255,0.45);max-width:520px;margin-bottom:3rem">Each layer builds on your PlausibleBA operating model. No re-entry. No re-drawing. Just analysis.</p>
<div class="grid-3">
<div class="skill-card">
<div class="skill-cmd">Friction Assessment</div>
<h3>Find the bottlenecks</h3>
<p>AI-powered analysis scores friction across every value stream stage. Identifies handoff failures, data gaps, skill shortages, and governance blind spots.</p>
</div>
<div class="skill-card">
<div class="skill-cmd">Binding Constraints</div>
<h3>Find the one that matters most</h3>
<p>Theory of Constraints analysis identifies the single binding constraint limiting throughput — so you invest in the right place, not everywhere at once.</p>
</div>
<div class="skill-card">
<div class="skill-cmd">Solution Mapping</div>
<h3>Map remediation to capabilities</h3>
<p>Every friction point gets matched to remediation options — process changes, technology solutions, or vendor products — mapped back to the capabilities they affect.</p>
</div>
<div class="skill-card">
<div class="skill-cmd">Throughput Modelling</div>
<h3>Model the impact</h3>
<p>Project throughput improvements for each intervention. Compare scenarios. Quantify the value of removing friction before you commit budget.</p>
</div>
<div class="skill-card">
<div class="skill-cmd">Transformation Planning</div>
<h3>Sequence the work</h3>
<p>Build a prioritised transformation roadmap grounded in your operating model. Dependencies, sequencing, and impact — all in one view.</p>
</div>
<div class="skill-card">
<div class="skill-cmd">Governance Controls</div>
<h3>Keep it honest</h3>
<p>Track observations, decisions, and rationale against each stage. Maintain an audit trail of analytical reasoning as the model evolves.</p>
</div>
</div>
</div>
</section>
<!-- CANVAS → VCC FLOW -->
<section class="section section-mid">
<div class="section-inner">
<div style="display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center">
<div>
<div class="section-eyebrow">The pipeline</div>
<h2 style="margin-bottom:1rem">Free model.<br>Powerful analysis.</h2>
<p style="color:var(--ink-3);margin-bottom:1.5rem">The PlausibleBA Canvas generates your operating model for free — no account required. When you're ready to go deeper, click "Open in VCC" and your bundle flows straight into the analytical canvas. No re-entry, no data loss, no format conversion.</p>
<p style="color:var(--ink-3);margin-bottom:2rem">VCC picks up exactly where the Canvas leaves off.</p>
<div style="display:flex;gap:12px;flex-wrap:wrap">
<a class="btn-primary" href="/canvas">Generate a model →</a>
<a class="btn-outline" href="https://app.plausibleba.com">Already have a bundle? Open VCC</a>
</div>
</div>
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<div style="background:var(--navy);border-radius:14px;padding:2rem;border:1px solid #2e3f5c;">
<div style="font-size:10px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase;color:#94a3b8;margin-bottom:1.25rem">The PlausibleBA → VCC pipeline</div>
<div style="margin-bottom:1.25rem">
<div style="display:flex;align-items:center;gap:8px;margin-bottom:6px">
<div style="width:8px;height:8px;border-radius:50%;background:rgba(45,212,191,0.6)"></div>
<div style="font-family:'DM Mono',monospace;font-size:12px;color:rgba(45,212,191,0.8)">PlausibleBA Canvas</div>
<div style="font-size:10px;color:rgba(255,255,255,0.2);margin-left:auto">FREE</div>
</div>
<div style="font-size:11px;color:rgba(255,255,255,0.3);padding-left:16px">Paste description → capability map + concept model + value stream</div>
</div>
<div style="padding-left:3px;margin-bottom:1.25rem">
<div style="width:2px;height:24px;background:rgba(255,255,255,0.1);margin-left:1px"></div>
<div style="font-size:10px;color:rgba(255,255,255,0.2);margin-left:12px;margin-top:-14px">ba-skills-bundle.json</div>
</div>
<div>
<div style="display:flex;align-items:center;gap:8px;margin-bottom:6px">
<div style="width:8px;height:8px;border-radius:50%;background:rgba(74,158,218,0.8)"></div>
<div style="font-family:'DM Mono',monospace;font-size:12px;color:rgba(74,158,218,0.9)">Value Cognition Canvas</div>
<div style="font-size:10px;color:rgba(255,255,255,0.2);margin-left:auto">FROM $20/mo</div>
</div>
<div style="font-size:11px;color:rgba(255,255,255,0.3);padding-left:16px">Friction → constraints → solutions → transformation plan</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- PRICING -->
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<h2 style="margin-bottom:0.5rem">Simple, transparent pricing.</h2>
<p style="max-width:480px;margin:0 auto 3rem;color:var(--ink-3)">Start with a 15-day free trial. No credit card required. Upgrade when you're ready.</p>
<div style="display:grid;grid-template-columns:repeat(4,1fr);gap:1.25rem;max-width:900px;margin:0 auto;">
<!-- Starter -->
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<h3 style="font-family:var(--sans);font-size:1rem;font-weight:600;margin-bottom:0.25rem;color:var(--ink);">Starter</h3>
<p style="font-size:12px;margin-bottom:1rem;">One use case, fully unlocked</p>
<div style="margin-bottom:1.25rem">
<span style="font-family:var(--sans);font-size:1.75rem;font-weight:700;color:var(--ink);">$20</span>
<span style="font-size:12px;color:var(--ink-3);">/mo</span>
</div>
<div style="font-size:12px;color:var(--ink-3);line-height:1.8;margin-bottom:1.5rem;">
Pick any use case<br>
Unlimited projects<br>
Full analytical access<br>
Add use cases at $20 each
</div>
<a class="btn-outline" href="https://app.plausibleba.com?upgrade=starter" style="display:block;text-align:center;font-size:13px;padding:10px;">Get Starter</a>
</div>
<!-- Individual -->
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<div style="position:absolute;top:-10px;left:50%;transform:translateX(-50%);background:var(--blue);color:#fff;font-size:9px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;padding:3px 10px;border-radius:10px;white-space:nowrap;">Most popular</div>
<h3 style="font-family:var(--sans);font-size:1rem;font-weight:600;margin-bottom:0.25rem;color:var(--ink);">Individual</h3>
<p style="font-size:12px;margin-bottom:1rem;">Every use case, every feature</p>
<div style="margin-bottom:1.25rem">
<span style="font-family:var(--sans);font-size:1.75rem;font-weight:700;color:var(--ink);">$50</span>
<span style="font-size:12px;color:var(--ink-3);">/mo</span>
<div style="font-size:11px;color:var(--blue);">or $500/yr (pay 10, get 12)</div>
</div>
<div style="font-size:12px;color:var(--ink-3);line-height:1.8;margin-bottom:1.5rem;">
All 4 use cases included<br>
Unlimited projects<br>
All assessments & enrichment<br>
PDF export & reporting<br>
Priority support
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<a class="btn-primary" href="https://app.plausibleba.com?upgrade=individual" style="display:block;text-align:center;font-size:13px;padding:10px;">Get Individual</a>
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<!-- Team 5 -->
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<h3 style="font-family:var(--sans);font-size:1rem;font-weight:600;margin-bottom:0.25rem;color:var(--ink);">Team 5</h3>
<p style="font-size:12px;margin-bottom:1rem;">5 seats, full collaboration</p>
<div style="margin-bottom:1.25rem">
<span style="font-family:var(--sans);font-size:1.75rem;font-weight:700;color:var(--ink);">$200</span>
<span style="font-size:12px;color:var(--ink-3);">/mo</span>
<div style="font-size:11px;color:var(--blue);">or $2,000/yr (pay 10, get 12)</div>
<div style="font-size:11px;color:var(--ink-4);">$40/seat/mo</div>
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Everything in Individual<br>
5 team member seats<br>
Shared project library<br>
Team analytics<br>
Dedicated onboarding
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<h3 style="font-family:var(--sans);font-size:1rem;font-weight:600;margin-bottom:0.25rem;color:var(--ink);">Team 10</h3>
<p style="font-size:12px;margin-bottom:1rem;">10 seats, best per-seat value</p>
<div style="margin-bottom:1.25rem">
<span style="font-family:var(--sans);font-size:1.75rem;font-weight:700;color:var(--ink);">$350</span>
<span style="font-size:12px;color:var(--ink-3);">/mo</span>
<div style="font-size:11px;color:var(--blue);">or $3,500/yr (pay 10, get 12)</div>
<div style="font-size:11px;color:var(--ink-4);">$35/seat/mo</div>
</div>
<div style="font-size:12px;color:var(--ink-3);line-height:1.8;margin-bottom:1.5rem;">
Everything in Individual<br>
10 team member seats<br>
Shared project library<br>
Team analytics<br>
Dedicated onboarding
</div>
<a class="btn-outline" href="https://app.plausibleba.com?upgrade=team_10" style="display:block;text-align:center;font-size:13px;padding:10px;">Get Team 10</a>
</div>
</div>
<p style="margin-top:2rem;font-size:13px;color:var(--ink-4);">All plans include a 15-day free trial. <a href="mailto:hello@plausibleba.com?subject=VCC%20Custom%20Plan">Need something custom?</a></p>
</div>
</section>
<!-- CTA -->
<section class="cta-banner">
<div class="section-eyebrow light" style="margin-bottom:1rem">Free 15-day trial</div>
<h2 style="color:#fff;margin-bottom:0.75rem">Turn your operating model<br>into a transformation plan.</h2>
<p>Generate your model for free on the PlausibleBA Canvas, then open it in VCC for friction analysis, solution mapping, and transformation planning.</p>
<div style="display:flex;gap:12px;justify-content:center;flex-wrap:wrap">
<a class="btn-primary" href="https://app.plausibleba.com">Open VCC →</a>
<a class="btn-ghost" href="/canvas">Generate a model first</a>
</div>
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<div class="footer-col">
<h4>Tools</h4>
<a href="/canvas">Canvas</a>
<a href="/vcc">Value Cognition Canvas</a>
<a href="/skills#capability-map">Capability Mapping</a>
<a href="/skills#concept-model">Concept Model</a>
<a href="/skills#value-streams">Value Streams</a>
<a href="/install">Install Skills</a>
</div>
<div class="footer-col">
<h4>Learn</h4>
<a href="/methodology">Methodology</a>
<a href="/case-study">Case study</a>
<a href="https://discoverednotinvented.substack.com/" target="_blank">Substack</a>
<a href="https://github.com/plausibleba/ba-skills" target="_blank">GitHub</a>
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<h4>About</h4>
<a href="/about">About PlausibleBA</a>
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