diff --git a/.claude-plugin/marketplace.json b/.claude-plugin/marketplace.json
index 16734eb..36205c8 100644
--- a/.claude-plugin/marketplace.json
+++ b/.claude-plugin/marketplace.json
@@ -2,10 +2,10 @@
   "$schema": "https://json.schemastore.org/claude-code-marketplace.json",
   "name": "ora",
   "description": "Ora plugins for making products agent-ready, starting with WebMCP.",
-  "owner": { "name": "Ora", "url": "https://github.com/eralabs-ai" },
+  "owner": { "name": "Ora", "url": "https://github.com/ora" },
   "metadata": {
-    "homepage": "https://github.com/eralabs-ai/webmcp",
-    "repository": "https://github.com/eralabs-ai/webmcp"
+    "homepage": "https://github.com/ora/webmcp",
+    "repository": "https://github.com/ora/webmcp"
   },
   "plugins": [
     {
@@ -13,9 +13,9 @@
       "source": "./",
       "version": "0.1.0",
       "description": "Get a website ready for AI agents with WebMCP: audit agent-readiness, propose page tools, implement them on document.modelContext, and verify them in a real browser.",
-      "author": { "name": "Ora", "url": "https://github.com/eralabs-ai" },
-      "homepage": "https://github.com/eralabs-ai/webmcp",
-      "repository": "https://github.com/eralabs-ai/webmcp",
+      "author": { "name": "Ora", "url": "https://github.com/ora" },
+      "homepage": "https://github.com/ora/webmcp",
+      "repository": "https://github.com/ora/webmcp",
       "keywords": ["webmcp", "model-context", "browser-agents", "agent-ready", "ora"],
       "category": "development",
       "license": "MIT"
diff --git a/.claude-plugin/plugin.json b/.claude-plugin/plugin.json
index 5afb8f0..ccc8a12 100644
--- a/.claude-plugin/plugin.json
+++ b/.claude-plugin/plugin.json
@@ -4,9 +4,9 @@
   "displayName": "WebMCP",
   "version": "0.1.0",
   "description": "Get a website ready for AI agents with WebMCP: audit agent-readiness, propose page tools, implement them on document.modelContext, and verify them in a real browser.",
-  "author": { "name": "Ora", "url": "https://github.com/eralabs-ai" },
-  "homepage": "https://github.com/eralabs-ai/webmcp",
-  "repository": "https://github.com/eralabs-ai/webmcp",
+  "author": { "name": "Ora", "url": "https://github.com/ora" },
+  "homepage": "https://github.com/ora/webmcp",
+  "repository": "https://github.com/ora/webmcp",
   "license": "MIT",
   "keywords": [
     "webmcp",
diff --git a/.codex-plugin/plugin.json b/.codex-plugin/plugin.json
index bcd00e8..de1d0ea 100644
--- a/.codex-plugin/plugin.json
+++ b/.codex-plugin/plugin.json
@@ -2,9 +2,9 @@
   "name": "webmcp",
   "version": "0.1.0",
   "description": "Get a website ready for AI agents with WebMCP: audit agent-readiness, propose page tools, implement them on document.modelContext, and verify them in a real browser.",
-  "author": { "name": "Ora", "url": "https://github.com/eralabs-ai" },
-  "homepage": "https://github.com/eralabs-ai/webmcp",
-  "repository": "https://github.com/eralabs-ai/webmcp",
+  "author": { "name": "Ora", "url": "https://github.com/ora" },
+  "homepage": "https://github.com/ora/webmcp",
+  "repository": "https://github.com/ora/webmcp",
   "license": "MIT",
   "keywords": [
     "webmcp",
@@ -22,7 +22,7 @@
     "developerName": "Ora",
     "category": "Productivity",
     "capabilities": ["Read", "Write"],
-    "websiteURL": "https://github.com/eralabs-ai/webmcp",
+    "websiteURL": "https://github.com/ora/webmcp",
     "defaultPrompt": [
       "Audit this website's agent-readiness and propose WebMCP tools.",
       "Make this app WebMCP-compatible and verify the tools in a browser."
diff --git a/.github/ISSUE_TEMPLATE/config.yml b/.github/ISSUE_TEMPLATE/config.yml
index 8d30e42..1268f85 100644
--- a/.github/ISSUE_TEMPLATE/config.yml
+++ b/.github/ISSUE_TEMPLATE/config.yml
@@ -1,5 +1,5 @@
 blank_issues_enabled: true
 contact_links:
   - name: Security vulnerability
-    url: https://github.com/eralabs-ai/webmcp/security/advisories/new
+    url: https://github.com/ora/webmcp/security/advisories/new
     about: Report security issues privately — never in a public issue.
diff --git a/README.md b/README.md
index 0b0b654..30c0928 100644
--- a/README.md
+++ b/README.md
@@ -19,21 +19,21 @@ a small MIT library, [`@ora-ai/webmcp-bridge`](packages/webmcp-bridge/README.md)
 **Claude Code**
 
 ```
-/plugin marketplace add eralabs-ai/webmcp
+/plugin marketplace add ora/webmcp
 /plugin install webmcp@ora
 ```
 
 **Codex**
 
 ```
-codex plugin marketplace add eralabs-ai/webmcp
+codex plugin marketplace add ora/webmcp
 codex plugin add webmcp
 ```
 
 **Cursor / skills.sh**
 
 ```
-npx skills add eralabs-ai/webmcp
+npx skills add ora/webmcp
 ```
 
 ## What you get
@@ -126,7 +126,7 @@ your site at [ora.ai](https://ora.ai), or from the terminal:
 `npx @ora-ai/ax audit your-site.com`.
 
 Ora is a product of Era Labs; the GitHub org is
-[eralabs-ai](https://github.com/eralabs-ai).
+[ora](https://github.com/ora).
 
 ## License
 
diff --git a/SECURITY.md b/SECURITY.md
index 548a05a..413098e 100644
--- a/SECURITY.md
+++ b/SECURITY.md
@@ -3,7 +3,7 @@
 ## Reporting a vulnerability
 
 Please report vulnerabilities privately via GitHub's
-[private vulnerability reporting](https://github.com/eralabs-ai/webmcp/security/advisories/new)
+[private vulnerability reporting](https://github.com/ora/webmcp/security/advisories/new)
 ("Report a vulnerability" under the repo's Security tab).
 
 Do **not** open a public issue for a security problem.
diff --git a/docs/specs/2026-08-30-webmcp-plugin-design.md b/docs/specs/2026-08-30-webmcp-plugin-design.md
index df95eea..d16cde7 100644
--- a/docs/specs/2026-08-30-webmcp-plugin-design.md
+++ b/docs/specs/2026-08-30-webmcp-plugin-design.md
@@ -5,14 +5,14 @@ Status: approved (design reviewed in-session)
 
 ## What this is
 
-A coding-agent plugin, published from `eralabs-ai/webmcp`, that makes websites
+A coding-agent plugin, published from `ora/webmcp`, that makes websites
 WebMCP-compatible: it teaches an agent (Claude Code, Codex, or any skills.sh
 host) to audit a web app for agent-readiness, propose page tools, implement
 them against the standard `document.modelContext` API, and verify them in a
 real browser.
 
 Brand: **ora** (plugin name `webmcp`, marketplace name `ora`, author Ora,
-`https://github.com/eralabs-ai`).
+`https://github.com/ora`).
 
 ## Decisions (locked with the user)
 
diff --git a/packages/webmcp-bridge/README.md b/packages/webmcp-bridge/README.md
index 7d5f0b2..f2e136e 100644
--- a/packages/webmcp-bridge/README.md
+++ b/packages/webmcp-bridge/README.md
@@ -5,7 +5,7 @@ endpoint from the browser, discovers its tools, and registers each one on
 `document.modelContext`, so in-browser AI agents can call the tools you
 already ship. Built on the official `@modelcontextprotocol/sdk`. MIT.
 
-Part of the [webmcp plugin](https://github.com/eralabs-ai/webmcp) by
+Part of the [webmcp plugin](https://github.com/ora/webmcp) by
 [ora](https://ora.ai).
 
 ## Install
diff --git a/packages/webmcp-bridge/package.json b/packages/webmcp-bridge/package.json
index 8a52e79..6283ca7 100644
--- a/packages/webmcp-bridge/package.json
+++ b/packages/webmcp-bridge/package.json
@@ -11,17 +11,17 @@
     "agent-ready",
     "ora"
   ],
-  "homepage": "https://github.com/eralabs-ai/webmcp/tree/main/packages/webmcp-bridge",
+  "homepage": "https://github.com/ora/webmcp/tree/main/packages/webmcp-bridge",
   "bugs": {
-    "url": "https://github.com/eralabs-ai/webmcp/issues"
+    "url": "https://github.com/ora/webmcp/issues"
   },
   "repository": {
     "type": "git",
-    "url": "git+https://github.com/eralabs-ai/webmcp.git",
+    "url": "git+https://github.com/ora/webmcp.git",
     "directory": "packages/webmcp-bridge"
   },
   "license": "MIT",
-  "author": "Ora (https://github.com/eralabs-ai)",
+  "author": "Ora (https://github.com/ora)",
   "type": "module",
   "sideEffects": false,
   "exports": {
diff --git a/packages/webmcp-verify/README.md b/packages/webmcp-verify/README.md
index db70aeb..31f82d5 100644
--- a/packages/webmcp-verify/README.md
+++ b/packages/webmcp-verify/README.md
@@ -6,7 +6,7 @@ registered on `document.modelContext`, lints the registrations, and can
 execute a tool exactly the way an agent would (`getTools` +
 `executeTool`). No Canary, no manual flags, no console pasting.
 
-Part of the [webmcp plugin](https://github.com/eralabs-ai/webmcp) by
+Part of the [webmcp plugin](https://github.com/ora/webmcp) by
 [Ora](https://ora.ai). MIT.
 
 ## Use
diff --git a/packages/webmcp-verify/package.json b/packages/webmcp-verify/package.json
index c0e987d..c17cfcc 100644
--- a/packages/webmcp-verify/package.json
+++ b/packages/webmcp-verify/package.json
@@ -10,17 +10,17 @@
     "agent-ready",
     "ora"
   ],
-  "homepage": "https://github.com/eralabs-ai/webmcp/tree/main/packages/webmcp-verify",
+  "homepage": "https://github.com/ora/webmcp/tree/main/packages/webmcp-verify",
   "bugs": {
-    "url": "https://github.com/eralabs-ai/webmcp/issues"
+    "url": "https://github.com/ora/webmcp/issues"
   },
   "repository": {
     "type": "git",
-    "url": "git+https://github.com/eralabs-ai/webmcp.git",
+    "url": "git+https://github.com/ora/webmcp.git",
     "directory": "packages/webmcp-verify"
   },
   "license": "MIT",
-  "author": "Ora (https://github.com/eralabs-ai)",
+  "author": "Ora (https://github.com/ora)",
   "type": "module",
   "bin": {
     "webmcp-verify": "./dist/cli.js"