checkpoint page design

[jethrokuan]

The words "price elasticity of demand (PED)" appears there three times.

Is this repetition necessary? It results in a little less focus.

[kenlimmj]

Hmm I'll look into it. The way it looks to me is that for the top left, that's the breadcrumb, so we're showing the user their location relative to the site. On the right side, that's an ordering of the checkpoints. We could remove the title there, but then the description hanging there will probably need to demarcate it a bit more.

For the bottom one, that's actually the only one that's superfluous in terms of utility, but user pattern says that people will instinctively look below a video for the title.