bing-uet.md

title	Bing UET
description	Use Microsoft Advertising Universal Event Tracking in your Nuxt app.
links	label icon to size Source i-simple-icons-github https://github.com/nuxt/scripts/blob/main/packages/script/src/runtime/registry/bing-uet.ts xs

Microsoft Advertising UET (Universal Event Tracking) lets you track conversions, build remarketing lists, and optimize your Microsoft Advertising campaigns.

Nuxt Scripts provides a registry script composable useScriptBingUet(){lang="ts"} to easily integrate Bing UET in your Nuxt app.

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Examples

Tracking Conversions

<script setup lang="ts">
const { proxy } = useScriptBingUet()

function trackPurchase() {
  proxy.uetq.push({
    ec: 'purchase',
    ev: 49.99,
    gc: 'USD',
  })
}
</script>

Custom Events

<script setup lang="ts">
const { proxy } = useScriptBingUet()

function trackSignup() {
  proxy.uetq.push({
    ec: 'sign_up',
    el: 'newsletter',
    ea: 'engagement',
  })
}
</script>

Consent Mode

Bing UET supports advanced consent mode. Use defaultConsent to set the default state before the script loads. If consent is denied, UET only sends anonymous data.

<script setup lang="ts">
const { proxy } = useScriptBingUet({
  defaultConsent: { ad_storage: 'denied' },
})

function grantConsent() {
  proxy.uetq.push('consent', 'update', {
    ad_storage: 'granted',
  })
}
</script>

You can still use onBeforeUetStart for any other pre-load setup.