diff --git a/scripts/site/template.html.j2 b/scripts/site/template.html.j2
index 74d870fe..99f891fe 100644
--- a/scripts/site/template.html.j2
+++ b/scripts/site/template.html.j2
@@ -323,9 +323,12 @@
           <a class="btn-ghost btn-lg" href="gallery/">Browse the gallery</a>
         </div>
         <div class="clone-row">
-          {# <wbr> after each path slash: a phone wraps the URL there, not mid-word #}
-          <pre id="cloneCmd"><span class="p">$</span> git clone {% for part in repo.split('/') %}{{ part }}{% if not loop.last %}/{% if loop.index >= 3 %}<wbr>{% endif %}{% endif %}{% endfor %}</pre>
-          <button class="copy-btn" type="button" data-copy="git clone {{ repo }}">copy</button>
+          {# site.heroCommand: the one command most visitors need (this repo: the
+             Claude Code marketplace add). <wbr> after each slash lets a phone
+             wrap there, not mid-word. #}
+          {% set hero_cmd = site.heroCommand or ('git clone ' ~ repo) %}
+          <pre id="cloneCmd"><span class="p">{{ site.heroPrompt or '$' }}</span> {% for part in hero_cmd.split('/') %}{{ part }}{% if not loop.last %}/<wbr>{% endif %}{% endfor %}</pre>
+          <button class="copy-btn" type="button" data-copy="{{ hero_cmd }}">copy</button>
         </div>
       </div>
     </section>
@@ -368,7 +371,7 @@
       <span class="hud">Install</span>
     </div>
     <div class="panel-body">
-      <h2>Clone it. Point your AI at it.</h2>
+      <h2>{{ site.installHeading or 'Clone it. Point your AI at it.' }}</h2>
       <ol class="steps">
         {% for step in site.installSteps %}
         <li><span>{{ step | safe }}</span></li>
diff --git a/site.json b/site.json
index 4fd80a79..60ef2bc7 100644
--- a/site.json
+++ b/site.json
@@ -18,9 +18,12 @@
     "github": "https://github.com/TMHSDigital/Blender-Developer-Tools"
   },
   "installSteps": [
-    "Clone the repo: <code>git clone https://github.com/TMHSDigital/Blender-Developer-Tools</code>",
-    "<strong>Cursor:</strong> <code>git clone --branch plugin-dist --single-branch https://github.com/TMHSDigital/Blender-Developer-Tools.git ~/.cursor/plugins/local/blender-developer-tools</code>, then reload the window; Customize lists the 16 skills and 9 rules",
-    "<strong>Claude Code:</strong> run <code>/plugin marketplace add TMHSDigital/Blender-Developer-Tools@plugin-dist</code> then <code>/plugin install blender-developer-tools@blender-developer-tools</code>; the rules come with it as the <code>blender-rules</code> skill",
+    "<strong>Claude Code:</strong> <code>/plugin marketplace add TMHSDigital/Blender-Developer-Tools@plugin-dist</code> then <code>/plugin install blender-developer-tools@blender-developer-tools</code>. The 16 skills load when a task matches; the rules come along as the <code>blender-rules</code> skill",
+    "<strong>Cursor:</strong> <code>git clone --branch plugin-dist --single-branch https://github.com/TMHSDigital/Blender-Developer-Tools.git ~/.cursor/plugins/local/blender-developer-tools</code>, then reload the window; Customize lists the 16 skills and 9 rules. This clones only the 0.3 MB plugin build",
+    "<strong>Other agents (Codex, Copilot, Windsurf):</strong> clone the repo and copy <code>skills/*</code> into your agent's skills folder (for example <code>.agents/skills/</code>); point it at <code>claude/blender-rules.md</code> for the rules",
     "Grab <code>snippets/</code> and <code>templates/</code> as starting points for add-ons and headless batch jobs"
-  ]
+  ],
+  "heroCommand": "/plugin marketplace add TMHSDigital/Blender-Developer-Tools@plugin-dist",
+  "heroPrompt": "Claude Code",
+  "installHeading": "Install it in your agent. No clone needed."
 }