diff --git a/flagsmith-core.ts b/flagsmith-core.ts
index fc5fce6..ab5ffe7 100644
--- a/flagsmith-core.ts
+++ b/flagsmith-core.ts
@@ -704,7 +704,7 @@ const Flagsmith = class {
         }
 
         if (!options?.skipAnalytics && !skipAnalytics) {
-            this.evaluateFlag(key, "VALUE");
+            this.evaluateFlag(key, "VALUE", flag);
         }
 
         if (res === null && typeof options?.fallback !== 'undefined') {
@@ -829,13 +829,13 @@ const Flagsmith = class {
             res = true;
         }
         if ((usingNewOptions && !options.skipAnalytics) || !options) {
-            this.evaluateFlag(key, "ENABLED");
+            this.evaluateFlag(key, "ENABLED", flag);
         }
         if(this.sentryClient) {
           try {
               this.sentryClient.getIntegrationByName(
                   "FeatureFlags",
-              )?.addFeatureFlag?.(key, res);
+              )?.addFeatureFlag?.(flag?.name || normalizeFlagKey(key), res);
           } catch (e) {
               console.error(e)
           }
@@ -950,15 +950,20 @@ const Flagsmith = class {
         }
     }
 
-    private evaluateFlag =(key: string, method: 'VALUE' | 'ENABLED') => {
+    private evaluateFlag =(key: string, method: 'VALUE' | 'ENABLED', flag?: IFlagsmithFeature | null) => {
+        // The API resolves analytics by exact feature name, so always report the
+        // feature's own name rather than whatever casing the caller happened to use.
+        // Without this, getValue('My Flag') and getValue('my_flag') report as two
+        // separate features and neither resolves unless it matches the name exactly.
+        const analyticsKey = flag?.name || normalizeFlagKey(key);
         if (this.datadogRum) {
             if (!this.datadogRum!.client!.addFeatureFlagEvaluation) {
                 console.error('Flagsmith: Your datadog RUM client does not support the function addFeatureFlagEvaluation, please update it.');
             } else {
                 if (method === 'VALUE') {
-                    this.datadogRum!.client!.addFeatureFlagEvaluation(FLAGSMITH_CONFIG_ANALYTICS_KEY + key, this.getValue(key, {}, true));
+                    this.datadogRum!.client!.addFeatureFlagEvaluation(FLAGSMITH_CONFIG_ANALYTICS_KEY + analyticsKey, this.getValue(key, {}, true));
                 } else {
-                    this.datadogRum!.client!.addFeatureFlagEvaluation(FLAGSMITH_FLAG_ANALYTICS_KEY + key, this.hasFeature(key, true));
+                    this.datadogRum!.client!.addFeatureFlagEvaluation(FLAGSMITH_FLAG_ANALYTICS_KEY + analyticsKey, this.hasFeature(key, true));
                 }
             }
         }
@@ -968,10 +973,10 @@ const Flagsmith = class {
             if (!this.evaluationEvent[this.evaluationContext.environment.apiKey]) {
                 this.evaluationEvent[this.evaluationContext.environment.apiKey] = {};
             }
-            if (this.evaluationEvent[this.evaluationContext.environment.apiKey][key] === undefined) {
-                this.evaluationEvent[this.evaluationContext.environment.apiKey][key] = 0;
+            if (this.evaluationEvent[this.evaluationContext.environment.apiKey][analyticsKey] === undefined) {
+                this.evaluationEvent[this.evaluationContext.environment.apiKey][analyticsKey] = 0;
             }
-            this.evaluationEvent[this.evaluationContext.environment.apiKey][key] += 1;
+            this.evaluationEvent[this.evaluationContext.environment.apiKey][analyticsKey] += 1;
         }
 
         this.updateEventStorage();
@@ -1010,8 +1015,11 @@ const Flagsmith = class {
             this.log(`Flagsmith: trackExposureEvent called for "${featureName}" without an identity; call identify() (optionally with transient: true) or pass opts.identifier. No exposure recorded.`);
             return;
         }
+        // As with evaluateFlag, report the feature's own name so that exposures for the
+        // same flag aggregate regardless of the casing the caller used.
+        const key = normalizeFlagKey(featureName);
         this.eventProcessor.trackExposureEvent({
-            featureName,
+            featureName: this.flags?.[key]?.name || key,
             identifier,
             value: opts?.value ?? null,
             traits: resolveTraitValues(opts?.traits ?? this.evaluationContext.identity?.traits),
diff --git a/test/feature-name-casing.test.ts b/test/feature-name-casing.test.ts
index d55eade..5be6919 100644
--- a/test/feature-name-casing.test.ts
+++ b/test/feature-name-casing.test.ts
@@ -1,5 +1,5 @@
 import { IInitConfig } from '../types';
-import { getFlagsmith } from './test-constants';
+import { delay, getFlagsmith } from './test-constants';
 
 const mixedCaseFlags = [
     {
@@ -14,6 +14,14 @@ const mixedCaseFlags = [
     },
 ];
 
+const instances: any[] = [];
+
+afterEach(() => {
+    // enableAnalytics starts an interval that nothing public tears down.
+    instances.forEach((flagsmith) => clearInterval(flagsmith.analyticsInterval));
+    instances.length = 0;
+});
+
 async function initWithMixedCaseFlags(config: Partial<IInitConfig> = {}) {
     const { flagsmith, initConfig, mockFetch } = getFlagsmith(config);
     mockFetch.mockImplementation(async (url: string) => {
@@ -26,9 +34,15 @@ async function initWithMixedCaseFlags(config: Partial<IInitConfig> = {}) {
         throw new Error('Please mock the call to ' + url);
     });
     await flagsmith.init(initConfig);
+    instances.push(flagsmith);
     return { flagsmith, mockFetch };
 }
 
+const postedAnalytics = (mockFetch: jest.Mock) => {
+    const call = mockFetch.mock.calls.find(([url]: [string]) => url.includes('analytics/flags'));
+    return call ? JSON.parse(call[1].body) : null;
+};
+
 describe('feature name casing', () => {
     test('exposes the original feature name on each flag', async () => {
         const { flagsmith } = await initWithMixedCaseFlags();
@@ -44,4 +58,29 @@ describe('feature name casing', () => {
         expect(flagsmith.getValue('myfeatureflag')).toBe('on');
         expect(flagsmith.hasFeature('MYFEATUREFLAG')).toBe(true);
     });
+
+    test('records analytics against the canonical feature name, whatever casing the caller used', async () => {
+        const { flagsmith, mockFetch } = await initWithMixedCaseFlags({ enableAnalytics: true });
+        await delay(1); // evaluationEvent is restored from storage asynchronously
+
+        flagsmith.getValue('myfeatureflag');
+        flagsmith.getValue('MyFeatureFlag');
+        flagsmith.hasFeature('MYFEATUREFLAG');
+
+        // @ts-ignore internal, normally driven by an interval
+        await flagsmith.analyticsFlags();
+        expect(postedAnalytics(mockFetch)).toEqual({ MyFeatureFlag: 3 });
+    });
+
+    test('buckets unknown flags under the normalised key rather than the caller casing', async () => {
+        const { flagsmith, mockFetch } = await initWithMixedCaseFlags({ enableAnalytics: true });
+        await delay(1);
+
+        flagsmith.getValue('Does Not Exist');
+        flagsmith.getValue('does_not_exist');
+
+        // @ts-ignore internal, normally driven by an interval
+        await flagsmith.analyticsFlags();
+        expect(postedAnalytics(mockFetch)).toEqual({ does_not_exist: 2 });
+    });
 });